| Crush It!: Why NOW Is the Time to Cash In on Your Passion |  | Author: Gary Vaynerchuk
Publisher: HarperStudio
Category: Book
List Price: $19.99
Buy New: $11.42
as of 3/11/2010 16:35 MST details
You Save: $8.57 (43%)
New (43) Used (13) from $11.42
Seller: pbshop
Rating:  269 reviews
Sales Rank: 252
Media: Hardcover
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.3 x 5.8 x 0.8
ISBN: 0061914177
Dewey Decimal Number: 650.1
EAN: 9780061914171
ASIN: 0061914177
Publication Date: October 1, 2009
Availability: Usually ships in 1-2 business days
Tell A Friend
Add to Wishlist
Add to Wedding Registry
Add to Baby Registry
| |
| Features:
| • | ISBN13: 9780061914171 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. | | • | a title='Condition Guide' href='/content/Condition_and_Shipping_Guide.htm' target='_blank'Click here to view our Condition Guide and Shipping Prices/a |
|
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Amazon.com Review
p align="left"span class="h1"strongThe Story Behind emCrush it!/em/strong/span/p pimg align="right" border="0" hspace="5" src="http://g-ecx.images-amazon.com/images/G/01/books/harpercollins-ems/vaynerchuk-250.jpg" vspace="5" / Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that donrsquo;t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online. br //p pstrongMyth #1: /strongemIrsquo;m not passionate about something sexy or popular like wine so these lessons donrsquo;t apply to me. /embr //p pThe internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog. br //p pstrongMyth #2:/strong emMy business already has a Twitter account and a Facebook page, wersquo;re set in the social media department. /embr //p pThis is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didnrsquo;t need to pay attention to your advertising department. Social media isnrsquo;t about joining in, itrsquo;s about being involved. br //p pstrongMyth #3:/strong emIrsquo;m happy at my job so this book is irrelevant to me./em br //p pFirst of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. emCrush It/em will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if yoursquo;re forced to leave your job, a situation thatrsquo;s especially relevant today, yoursquo;ll be able to easily find employment elsewhere in a field yoursquo;re passionate about. br //p pstrongMyth #4:/strong emI need to quit my job to take advantage of this bookrsquo;s entrepreneurial lessons. /embr //p pWhile the entrepreneurial strategies in this book do take time, itrsquo;s completely reasonable to start the effort as an after-work project to build up until yoursquo;re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because yoursquo;ll be doing something you love you wonrsquo;t mind putting in the extra effort. br //p pIn emCrush It/em, Gary Vaynerchuk shows how anyone can build a career around what theyrsquo;re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves. br //p pThis book isnrsquo;t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isnrsquo;t simple and it doesnrsquo;t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job. br //p pFurthermore, a business canrsquo;t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits. br //p pBy combining practical analysis and strategy with the same passion and humor thatrsquo;s made Gary one of the most in demand keynote speakers in the U.S. as well as network televisionrsquo;s go to wine expert, emCrush It/em is essential reading for anyone who wants to understand and harness the future of business and work. br //p pstrongLearn: /strongWhy social media has evened the playing field, destroying the ldquo;gate-keepersrdquo; who had previously dictated the distribution of content./p pstrongLearn:/strong How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand. br //p pstrongLearn:/strong Why storytelling is the most important business concept in the current marketplace. br //p pstrongLearn:/strong How you can build an online business around your passion without quitting your day job. br //p pstrongLearn:/strong Why Twitter and Facebook are just tools and not a social media strategy. br //p pstrongLearn:/strong How to take advantage of the half-billion dollars in advertising that are moving to the internet. br //p pstrongLearn:/strong Why transparency and being true to yourself are now winning marketing formulas. br //p pstrongLearn:/strong How to build and maintain an online community around your passion and brand. br //p pstrongLearn:/strong Strategies for turning attention into money. br //p pstrongLearn:/strong Why the legacy element of the internet era is so underrated./p
Product Description
PDo you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business. /P P Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!/P
|
| Customer Reviews:
Showing reviews 1-5 of 269
 Can you turn your passion into your own personal brand? Yes... March 10, 2010
Thomas Duff (Portland, OR United States)
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk is one of those books I see coming up repeatedly on blogs I follow and with people I follow on Twitter. So, in order to find out why this book is so popular, I got a copy from our local library and gave it a quick read. And at only 142 pages, it *is* a quick read. But what Vaynerchuk has to say can, if taken to heart and practiced, make a significant difference in your life, career, and passion.
br /
br /Content:
br /Passion Is Everything; Success Is In Your DNA; Build Your Personal Brand; A Whole New World; Create Great Content; Choose Your Platform; Keep It Real... Very Real; Create Community - Digging Your Internet Trench; The Best Marketing Strategy Ever; Make the World Listen; Start Monetizing; Roll With It; Legacy Is Greater Than Currency; Conclusion - The Time Is Now, The Message Is Forever
br /
br /Vaynerchuk makes his case that due to the rise of social networking tools like blogs, Twitter, Facebook, and vidcasts/podcasts, anyone can take their passion and share it with others. You can establish and build a personal "brand" that is uniquely yours. Let's say that you are a cashier at a clothing store, but your real passion lies in photography. When you start talking to others about that topic, your eyes light up and you could go on for hours. If you are willing to take that passion and work very hard to share what you know with others, you can "crush it" in that area and draw an ever-increasing audience who are interested in the same thing. And once you get an audience and traffic, dollars in the way of advertising and sponsors can shortly follow. It's not a matter of just sticking a blog entry out every four or five days, though. Vaynerchuk uses his own examples with his Wine Library TV site to show how passion, branding, and honesty translate into a community that looks to him for truthful and entertaining information about the world of wine. While he does sell wine, the videos and writings are not all designed to sell his own merchandise or a particular brand. Instead, he's looking to share his passion for the subject, knowing that people who come to him *will* likely come back again when they *do* want to buy something.
br /
br /From the technology side, Vaynerchuk does a good job in showing the power of the social media tools that are out there for you to use. It costs nothing to set up a blog, a Facebook account, or a Twitter account. The cost of entry to start this is nearly non-existent. To create podcasts or vidcasts is almost as cheap, as the tools you need to get started can run you less than $200. Once that's all in place, the only thing left is you. He's the first to admit that the type of passion he's talking about is something that keeps you up until the wee hours of the morning, but it's something that you are ready to jump back into as soon as you wake up. If you're willing to work that hard for something you love, you can turn your passion into your livelihood.
br /
br /Is this all realistic? Yes, in my opinion it's all very possible. Will *everyone* who attempts this be able to quit their day job and become wealthy doing what they love? No, but Vaynerchuk would argue that true happiness and passion isn't measured by a six figure paycheck. Yeah, it'd be nice, and it does work that way for some. But if you're doing something you love to do, you *can* make a big difference in your life and the lives of others.
br /
br /Crush It! is a bold statement, and Gary Vaynerchuk is a passionate, outspoken proponent for what you can do to turn your passion into your career. You may not agree with him fully, or you may begin to see the seeds of your own rise from a job to an avocation, a life centered around something you're passionate about. Either way, you'll have plenty to think about after reading his book.
br /
br /Disclosure:
br /Obtained From: Library
br /Payment: Borrowed
straight talk about branding March 9, 2010
William R. Weber (Pitman, NJ)
This book hold nothing back. It is a real guide for getting on the social networks and establishing yourself as a brand. It warns about the true commitment which must be made. It also gives step by step instructions. I followed the steps and now I am branded on five networks. Well worth the money.
 Gary Vaynerchuc's tips on Online Personal branding March 5, 2010
Miguel Carvalho (Tarrytown, NY)
Wine critic, social media star and business consultant Gary Vaynerchuk in his book explains why now is the time to "crush it" and to turn your real interests into real business by monetizing ( converting into legal tender ) on your passion and expertise. He suggests to use the power of the internet to promote yourself, your product or services by implementing a killer marketing strategy that includes building differentiated, diversified and hyper-targeted content on Twitter, Facebook, Youtube and other sites that can fill the needs of passionate niche audiences. The book offers a few useful examples but at times its own content can be a little repetitive. But, worth the read.
Why Gary Crushed It March 5, 2010
A. Ellwood (New York, NY)
The best teachers are the ones that don't have to theorize and hypothesize what they've concocted should work. The best teachers just have to tell their own success story and recount the pivotal moments that changed their lives. That is exactly what Gary does. With his trademarked enthusiasm, he delivered a quick read worth rereading immediately after I finished it the first time.
br /If you want to see the future of business and have a blueprint for how you can be a big part of it, this is the first book you need to read.
good book March 4, 2010
Ian Eyberg
1 out of 1 found this review helpful
good book .... kinda tells me everything I already know... also I don't really buy the author's deal on how he was able to do 'all this' by himself .... he inherited a multi-million dollar business and grew it -- he didn't start it from scratch
Showing reviews 1-5 of 269
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
