| Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) |  | Authors: Brian Halligan, Dharmesh Shah
Creator: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $14.41
as of 3/11/2010 16:35 MST details
You Save: $10.54 (42%)
New (28) Used (9) from $14.41
Seller: new_books_today
Rating:  79 reviews
Sales Rank: 426
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0470499311
Dewey Decimal Number: 658.872
EAN: 9780470499313
ASIN: 0470499311
Publication Date: October 19, 2009
Availability: Usually ships in 1-2 business days
Tell A Friend
Add to Wishlist
Add to Wedding Registry
Add to Baby Registry
| |
| Features:
| • | ISBN13: 9780470499313 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
|
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Stop pushing your message iout/i and start pulling your customers iin/ibr /br /Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. iInbound Marketing/i helps you take advantage of this change by showing you how to get found by customers online.br /br /iInbound Marketing/i is a how-to guide to getting found via Google, the blogosphere, and social media sites.br /br / bull; Improve your rankings in Google to get more trafficbr / bull; Build and promote a blog for your businessbr / bull; Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.br / bull; Measure what matters and do more of what works onlinebr /br /The rules of marketing have changed, and your business can benefit from this change.i Inbound Marketing/i shows you how to get found by more prospects already looking for what you have to sell.br /
|
| Customer Reviews:
Showing reviews 1-5 of 79
 The bottom line on inbound marketing March 10, 2010
Bret L. Simmons
I saw Dharmesh Shah speak at Affiliate Summit West in January 2010 and scored a free copy of this book. Mine was free but if you have heard about inbound marketing and want to know what it really is, you need to buy this book. Dharmesh pulls no punches. He tells the truth that inbound marketing is hard work but for those willing to pay the price there will be big payoffs for their business.
br /
br /LOVED his advice on how to hire or vet "digital citizens" to help you with your inbound marketing. If you are thinking about hiring a PR firm to help you, make sure they practice what they preach and are digital citizens themselves. There are a lot of people selling this stuff that don't actually do it themselves.
br /
br /He ends the book with a step-by-step guide to inbound marketing for those just getting started. I love his emphasis on content over design, and his strong support for blogging.
br /
br /One of the best social media for business books you can buy.
Excellent book to get you started March 5, 2010
Todd Whatley (Springdale, AR)
I am an elder law attorney (my main clients are the elderly and their children). I have looked into marketing on the internet even though much of my older client base may not be on the internet. This book does an excellent job of explaining the technology AND telling you how to use it. They have case studies that show that just about any business can utilize this type of marketing.
br /
br /The last chapter is worth the price of the book. It is a step by step numbered list of how to implement all of the resources taught in the book. Read the book, follow the steps in the last chapter and you will up and running! Excellent. Good job guys.
br /
br /Todd Whatley, CELA
br /Certified Elder Law Attorney
br /[...]
Marketing for the 21st Century! February 28, 2010
Ron Hollis (Atlanta, GA)
Great Book on the way Marketing is for the 21st century! This was a gift from Verne Harnish [...] for the guys from Hubspot [...].....they did a great job of providing practical information that can be used NOW in your marketing strategy.
br /
br /The world of marketing has changed radically, however we are still at the beginning of the transformation from the push/interupt based marketing to really providing useful information to potential customers. For a guy that loves the "science" of business, it is great to see this critical functional shift from a "WAG-based" assessment to the ability to measure, monitor and manage marketing dollars.
br /
br /[...] has been doing this stuff for years, so it was good to read about it from the pros, and provided some tuning we can do to be better....recommend for CEO and all marketing folks
Inbound Marketing - Old School is not the New School February 27, 2010
R. Abed
1 out of 1 found this review helpful
My Summary:
br /
br /- Outbound marketers are old school (not the cool kind of old school)
br /- Create a lot of content and it must be remarkable. Basically, your content must be the shiznit or nobody will care
br /- **** your website! Blogging is where its at. (To be fair, they just placed more emphasis on blogging).
br /- Always know how your content is doing on the web. In other words, make sure your shiznit is trackable, and optimize your shiznit where necessary.
br /- Hire Digitial Citizens - You need web veterans on your team, and you need them bad. Check how many followers they have, how often they write on their blog, how many connections they have on linkedin etc
br /
br /Overall, I give 5 stars for this book for people learning about inbound marketing. This book is a great start.
A quick read with tons of great information February 24, 2010
R. Gilbreath (Austin, Tx)
Whether you are a seasoned online marketing pro or a newbie, this book will give you many great suggestions for jump starting your inbound marketing efforts. It is a quick read and uses a to-do list at the end of each chapter in case you want to follow the methods right away.
Showing reviews 1-5 of 79
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
