| The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition |  | Author: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $19.95
Buy New: $11.15
as of 3/10/2010 21:01 MST details
You Save: $8.80 (44%)
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Seller: indoobestsellers
Rating:  198 reviews
Sales Rank: 611
Media: Paperback
Edition: 2
Pages: 320
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 5.9 x 1.1
ISBN: 0470547812
Dewey Decimal Number: 658.872
EAN: 9780470547816
ASIN: 0470547812
Publication Date: January 12, 2010
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470547816 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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| Also Available In:
| • | Paperback - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | | • | Hardcover - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | | • | Audio CD - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box) | | • | Kindle Edition - The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly | | • | Kindle Edition - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | | • | Audio Download - The New Rules of Marketing PR (Unabridged) | | • | Kindle Edition - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly |
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| Editorial Reviews:
Product Description
pA completely revised and updated edition of the iBusinessWeek/i bestseller on effective, modern marketing and PR best practices/p piThe New Rules of Marketing and PR /ishows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. pThis new second edition paperback keeps you up-to-date on the latest trends. ul liNew case studies and current examples are included to illustrate the very latest in marketing and PR trends. /li liCompletely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube/li liIncludes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility/li liDavid Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of iWorld Wide Rave, /ifrom Wiley/li /ul piThe New Rules of Marketing and PR, Second Edition /igives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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| Customer Reviews:
Showing reviews 1-5 of 198
 Great Info: Now we just need the un-expanded edition March 5, 2010
El Cuajinais (Puerto Rico)
1 out of 2 found this review helpful
This review is for the audio book: Excellent information, no denying that. But I quickly grew tired of hearing the author constantly knock PR and Marketing professionals. He must have criticized these people more than 30 times in the book. And not just passing mentions. He would go into great detail on how ignorant these people are. Good thing I'm an engineer, otherwise I might have thrown the damn book out the window. There were a total of 8 CD's. I think if the "old rules bashing" were edited out, the book would be around 5 CD's of USEFUL content. I've always thought you should stand out on your own merits, not by putting down those around you. This book would have been good anyway, there was no reason to keep bashing traditional marketing and PR people. Ok Mr. Scott, we get it. By your account PR and marketing professionals are dimwits who are only concerned with getting on Oprah or making the next Superbowl ad. No need to repeat it an additional 29 times. Unless of course you attribute the same gray matter allowance to your readers as you do to marketing and PR professionals.
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br /If you are considering this purchase I suggest you wait and see if they come out with an abridged version. You will save yourself considerable time, and quite likely not miss anything useful. This was the first time I've wished I was listening to an abridged version rather than an unabridged one.
 Lots of good information February 15, 2010
Mary M. Pergeau (Michigan)
0 out of 1 found this review helpful
Gives a great overview of the different areas that a busines can use for marketing on the Web. As I was reading, I got good ideas on how our business could use the various aspects of Web marketing to our advantage. The book made me my stop putting so much emphasis on traditional marketing avenues and start looking at using the Web.
 the new rules of marketing PR February 14, 2010
Martin J. Glorvigen
1 out of 1 found this review helpful
I have been in the marketing and promotions business for the past 23 years and have watched traditional media go from the force of marketing to a part of marketing. Internet and social media have been coming at us so fast it has been hard to evaluate what to grab and what to ignore. David Meerman Scott brought into focus what is most important in growing our business. Mr Scott's roadmap to the new business process has lifted the fog as to where we can go as a company. The New Rules has become a must read for all of my management, allowing everyone to see where the future is together. No longer is your success dependent on a gatekeeper but only on your desire to embrace the new opportunity's that are truly in front of you. One of the best marketing reads that you can easily apply. Martin Glorvigen C.E.O. Gemini Sport Marketing Inc / [...].
Helpful for any level of marketing! February 4, 2010
Amanda (Washington, D.C.)
0 out of 1 found this review helpful
Excellent book for anyone to learn how to engage in the "new" marketing and PR. It is any easy read, with great examples of successful cases that will leaving you inspired with new ideas. Even if you are not a marketing expert, you can pick up this book and kick off a successful marketing program. Appropriate for non-profits, small businesses, churches, or corporations....something for everyone. David Meerman Scott does an excellent job of relating to his readers, and even wrote this book by collaborating the ideas of his readers and bloggers.
Put Down the #2 Pencil and Use Today's Marketing Methods February 4, 2010
Bill Lampton, Ph.D. (Gainesville, GA United States)
1 out of 1 found this review helpful
a href="http://www.amazon.com/review/RWYX6WYYDRI42"Watch Video Here: http://www.amazon.com/review/RWYX6WYYDRI42/a Would you use an old-fashioned #2 pencil as your major tool for business communication? Of course not, because you recognize that vast improvements in technology have given us options which are faster, more effective, and commonly expected.
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br /However, many business leaders are still tied to antiquated methods for reaching customers, prospects, and work associates. This book helps us abandon obsolete marketing and public relations practices, and take advantage of the preferred contemporary strategies for getting our messages across.
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br /Curious about Facebook, Podcasting, Squidoo, and similar means of communicating? You'll get the answers here.
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br /When I became an entrepreneur in 1997, I couldn't have imagined the emergence of so many fresh, innovative ways to market my services. Wouldn't a standard press release attract enough clients and prospects for me? No--and I read this book to discover viable alternatives.
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br /Watch this video for more detail. Then buy it and follow the suggestions--before your competition does.
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br /The Complete Communicator: Change Your Communication-change Your Life!
Showing reviews 1-5 of 198
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