| The Social Media Marketing Book |  | Author: Dan Zarrella
Publisher: O'Reilly Media
Category: Book
List Price: $19.99
Buy New: $11.99
as of 9/7/2010 07:37 MDT details
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New (31) Used (16) from $11.99
Seller: supermoviedeals
Rating:  32 reviews
Sales Rank: 7,741
Media: Paperback
Edition: 1
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.9 x 5.9 x 0.4
ISBN: 0596806604
Dewey Decimal Number: 658.872
EAN: 9780596806606
ASIN: 0596806604
Publication Date: November 18, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780596806606 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
div pAre you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. br /br /emThe Social Media Marketing Book/em guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.br /br //p ul liMake sense of this complicated environment with the help of screenshots, graphs, and visual explanations /li liUnderstand the history and culture of each social media type, including features, functionality, and protocols /li liGet clear-cut explanations of the methods you need to trigger viral marketing successes /li liChoose the technologies and marketing tactics most relevant to your campaign goals /li liLearn how to set specific goals for your campaigns and evaluate them according to key performance indicators/li /ul br /br //div
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| Customer Reviews:
Showing reviews 1-5 of 32
 Smart Marketers Marketing Book August 17, 2010
Rick Stone
Here's the thing, knowledge is power... right? And, should you read this book? Yes!!! If you are looking to market online and do it in an affordable way. Oh, let's not forget, a profitable way then this book will lay a good foundation for you. But keep in mine that knowledge is power. You need to be a student of social media marketing and then an expert. How....read 50 books on social media marketing over the next year and start with Dan Zarrella's book first, "The Social Media Marketing Book".
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br /Now, go and do.....
br /Rick Stone
br /[...]
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 A good starter book on social media July 31, 2010
Nancy Loderick (Boston, MA)
This book is a good read for those completely new to Social Media. I wouldn't categorize this as a marketing book. It's more of a "how to" book for setting up and using social media tools like Facebook, LinkedIn, Twitter, etc.
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br /What I liked about this book:
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br /**clear, step by step instructions on how to set up accounts and how to use the tools.
br /**screen shots showing exactly what you'll see when you go to the various websites.
br /**Dan Zarella really knows these tools; he uses them successfully.
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br /What I didn't like about the book:
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br /**the very frequent mention of Hubspot, the company that Dan works for. It seemed as though the purpose of this book was a subtle plug for Hubspot. Or, perhaps they financed Dan's writing of the book.
br /**misleading book title. This isn't a marketing book, it's a "how to" book on social media. A better title would have been something like "A beginners guide to Social Media."
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br /I would recommend this book to people new to the social media world. However, I would also recommend that people read other books on social media marketing strategies as well.
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br /Some good social media marketing strategy books are:
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br /**Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
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br /**The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko
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br /**Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
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br /**Socialnomics: How Social Media Transforms the Way We Live and Do Business by Eric Qualman.
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 Video Book Review of The Social Media Marketing Book from Eric Pratum of [...] July 20, 2010
Eric Pratum (Atlanta, GA)
1 out of 1 found this review helpful
a href="http://www.amazon.com/review/RS14I0V92WRX2"Watch Video Here: http://www.amazon.com/review/RS14I0V92WRX2/a This is a video book review of Dan Zarrella's The Social Media Marketing Book from Eric Pratum, the Associate Director of Digital, at [...].
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br /The associated blog post can be found at: [...].
A Great Overview of Top Social Media Sites July 14, 2010
Rebecca Johnson (Washington State)
"Your customers and your competition are already involved in social media. Why aren't you?" ~ pg. 8
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br /If you are interested in Blogs (WordPress), Twitter, Facebook, MySpace, LinkedIn, YouTube, Flickr, Digg, Yelp and Second Life (a virtual world) then this book may appeal to you. The book doesn't focus on marketing but rather introduces these sites and gets you up to date on the terminology of the Web. I thought there was some useful advice about interacting at forums. I also liked what Dan Zarella had to say about blogs: "content trumps comments." He also mentions that a blog will be more effective if it sticks to a single topic.
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br /"When responding to a review, keep a cool head. If a poster gets you upset, don't respond right away; step away from the computer for a while to calm down." ~ pg. 137
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br /Throughout the book there are interesting facts like a short history of Twitter. There is also a short section on how to get "retweets" that might be helpful to anyone using Twitter. What I liked about this book was that on almost every left-hand page there is a screen shot so you can instantly see what Dan is talking about. No need to go online while you are reading! I thought that was very helpful since I was new to most of the sites discussed.
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br /What I think you will enjoy is that the author introduces you to many sites you may want to start using to spread the message about your product or service. He does however advise that you avoid hard selling techniques. There is a brief chapter on "Strategy, Tactics, and Practice." This chapter helps you figure out who is talking about you online. This is especially useful if you run a business.
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br /If you are new to social media then this book will be helpful. If you are looking for specific information on the sites listed above then I'd recommend you buy some of the Dummies books for each site. They have great books for Twitter, Facebook and WordPress to mention a few. Those are the sites I'm currently interested in and will be reviewing those books soon.
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br /~The Rebecca Review
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Useful Primer for Execs June 17, 2010
Gray Craig (Roanoke, VA USA)
Zarrella's "Social Media Marketing" is a quick read, and useful for helping mid-level and c-suite execs understand the basics of social media use, set up, and maintenance. This may not be the best social media marketing book on the shelf today, but it's a great way to begin the conversation about corporate social media usage with your boss, or your boss' boss. Most execs understand the basics of marketing, and Zarrella's brief and simple explanations of various social media platforms tucked inside a marketing wrapper helps sugar-coat their social media education. While the chapter on social media measurements is a little too broad to be immediately useful, the "takeaway tips" at the end of each chapter provides readers great "elevator pitches" they can use when talking to higher-ups. My advice: if you're in charge of social media for your organization, buy a few copies and place around the executive suite for others to read. It's bound to help others recognize the opportunities (and challenges) in using social media for your organization's outreach.
Showing reviews 1-5 of 32
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